AD0-E314 Exam Dumps - Adobe Campaign Classic Business Practitioner Expert
September 02,2021
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Exam Information
Exam number: AD0-E314
Exam name: Adobe Campaign Classic Business Practitioner
Certificate level: Certified Expert
Status: Active
Available languages: English
Number of questions: 50
Formats: Multiple choice and multiple select
Duration: 120 minutes
Delivery: Online proctored (requires camera access) or test center proctored
Passing mark: 62% or 31/50 [Please note: Percentage score would only be seen on older exam scores.]
Price: $225 USD / $150 USD (India)
Minimum Candidate Experience
At a minimum, the candidate seeking to become certified as an Adobe Campaign Classic Business Practitioner - Certified Expert has
●Interpreting/translating business requirements to actionable Campaign deliverables
●Experience with marketing metrics such as ROI, click-through rates, and conversion
●An understanding of typology application, access management, web technologies and database marketing
●An awareness of the legal and ethical guidelines for marketing
Exam Objectives
Section 1: Campaign Management (14%)
Apply best practices to build a campaign
Given a scenario, determine the correct campaign template
Explain the importance of typologies
Describe target mappings
Section 2: Workflow Management (30%)
Evaluate a given set of campaign requirements and recommend the course of action
Given a scenario, analyze workflow errors
Given a set of campaign requirements, determine the correct design of a marketing workflow
Apply recommended practices in executing workflows
Section 3: Data Management (16%)
Explain the core concepts of relational databases (Cardinality, key management (PK/FK), enumerations
Determine the different sources of data that a workflow can access
Identify the correct method to export data
Determine how to perform data investigation
Apply best practices to create lists
Apply the steps to configure a predefined filter
Section 4: Reporting (8%)
Given a scenario, determine the appropriate report(s) to generate
Interpret built-in reports
Explain the impact of logs clean-up/purge to reporting
Section 5: Delivery Management (26%)
Apply the steps to create/configure deliveries
Select the appropriate proof audience for approvals
Apply the steps to set-up approvals
Analyze and interpret delivery audits
Section 6: Administration (6%)
Describe the requirements and processes to manage users
Describe the processes involved in managing the folder structure
Share Adobe Campaign Classic Business Practitioner Expert AD0-E314 Sample Questions
How would you send a proof to the ''Holiday Marketing Team'' list for approvals?
A.Select the email addresses from the recipient table
B.You cannot send the proof to the lists
C.Select the list from the send a Proof menu
D.Enter the email addressed into the ''To:'' line
Answer : A
A campaign requires multiple audience segments for the same delivery. What must be included in the campaign?
A.The campaign must contain a split
B.The campaign must have multiple workflows
C.The campaign must contain seeds
D.The campaign must contain multiple deliveries
Answer : D
How is recurring delivery similar to a continuous delivery?
A.Both deliveries append record to the delivery log
B.Both deliveries can be sent multiple times
C.Both deliveries can be modified in the delivery step
D.Both deliveries create new delivery logs
Answer : C
A campaign Business Practitioner is provided a text file of mobile phone types and their associated recipient email addresses. How should the campaign Business Practitioner build the workflow to begin to use the mobile phone type attribute in a targeting workflow?
A.An update data activity to import the txt file into workflow and a query activity to select all mobile phone types
B.A query activity to import the text file and an intersection activity to find matches between recipients and the text file
C.A data loading activity to import the text file into the workflows and enrichment activity to link recipient email address to email address in the text file
D.A read list activity to import the text file into the workflow and a split activity to segment the mobile phone type
Answer : A
What is the result when a use tries to create two lists with the same label?
A.The system renames the new list automatically
B.The system allows the existing list with the new list data
C.The system allows the new list to be created as
D.The system notifies the user to change the name of the new list
Answer : D
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