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Exam number: AD0-E302

Exam name: Adobe Campaign Standard Business Practitioner

Certificate level: Certified Expert

Status: Active

Available languages: English

Number of questions: 50

Formats: Multiple choice and multiple select

Duration: 90 minutes

Delivery: Online proctored (requires camera access) or test center proctored

Passing mark: 70% or 550 using a scaled score format of 300 to 700

Price: $180 USD

At a minimum, the candidate seeking to become certified as an Adobe Campaign Standard Business Practitioner has

●Experience working in a channel delivery environment (email, direct mail, mobile, and social); familiarity with marketing campaign tactics such as multi-touch, life cycle, and reactivation; and an understanding of marketing metrics such as ROI, clickthrough rates, and conversion

●A minimum of one year of field experience working with Campaign Standard with regular frequency

●An ability to work with data files

●An understanding of the concepts of relational databases, triggers, APIs, and technical workflows

●Knowledge of how to build marketing workflows and work with the underlying data to launch marketing workflows

●Experience configuring reports

Interpret customer requirements

Outline, complete, and modify a campaign

Apply the process to create a delivery

Determine the correct delivery configuration

Deploy a delivery and analyze results

Design a new workflow based on business/campaign requirements

Build and execute both simple and complex workflows

Identify workflow errors

Explain the relevance of the data model

Describe the relevance of the technical configurations

Build targeted audiences

Describe the process to build templates

Identify Email Designer functionalities

Given a scenario, identify Email Designer functionalities to develop campaign content

Given a scenario, configure and out-of-the-box template

Describe the process to schedule and send a report