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Adobe Target Business Practitioner Expert AD0-E406 Dumps

November 22,2021
If you are looking for the best AD0-E406 Dumps for the preparation of the Adobe Target Business Practitioner Expert exam. Passcert provides the latest Adobe Target Business Practitioner Expert AD0-E406 Dumps that will help you get a clear idea of the real exam scenario when you are attempting Adobe AD0-E406 exam for the first time.Make sure to go through all of our Adobe Target Business Practitioner Expert AD0-E406 Dumps so you can be sure of your performance in the exam.After preparing for the exams using our product, you will be able to succeed in the Adobe AD0-E406 exam in your first attempt. 
Adobe Target Business Practitioner Expert AD0-E406 Dumps

Exam Information

Exam number: AD0-E406
Exam name: Adobe Target Business Practitioner
Certificate level: Certified Expert
Status: Active
Available languages: English
Number of questions: 68
Formats: Multiple choice and multiple select
Duration: 136 minutes
Delivery: Online proctored (requires camera access) or test center proctored
Passing mark: 46/68
Price: $225 USD / $150 USD (India only)

Exam Objectives and Scope

Section 1: Planning and strategy (31%)

Identify business KPIs and successfully translate these into optimization goals given key business requirements
Identify opportunities for optimization based on business KPIs and data analysis
Prioritize test ideas based on business needs, level of effort, and potential for lift
Based on the Adobe Sample Size Calculator, determine how variables impact the activity
Construct test hypotheses based on a given scenario and identify hypotheses elements
Analyze a test hypothesis based on a given scenario and identify aspects of a valid hypothesis
Determine KPI-based primary and secondary success metrics
Assess audience requirements
Determine the appropriate analytics reporting sources (i.e., Target or Adobe Analytics)

Section 2: Configuring, Executing and Managing (42%)

Explain the use of Form-Based Experience Composer vs. the Visual Experience Composer
Apply procedures to create an experience using VEC
Apply procedures to create an experience using Form-Based Composer
Apply procedures to manage experiences within an experience composer
Describe the workflow that applies to creating Target Activities
Apply procedures to create an A/B test activity
Apply procedures to create an XT activity
Apply procedures to create an MVT activity
Understand how AP is used for solutions
Apply procedures to create a Recommendation activity
Apply procedures to create an Audience in Target
Apply procedures to set Goals and Settings
Apply procedures to conduct Activity QA
Apply procedures to manage Activities and Audiences within Target

Section 3: Analyzing and Reporting (17%)

Define and evaluate report settings to help set the elements that appear in a report
Evaluate and compare Adobe Target Sample Size Calculator settings when both planning Target activities and validating Target activities reports
Evaluate and identify common problems associated with A/B testing and how to avoid them
Understand how Automated Personalization Summary reports differ from other reports
Evaluate Experience Performance reports (MVT)
Determine the winning variation based on the observed lift, confidence levels and business objectives

Section 4: Troubleshooting (10%)

Diagnose activity qualification issues
Use browser debugging tools (including Experience Cloud Debugger) to verify implementation
Verify metrics and reporting

Share Adobe Target Business Practitioner Expert AD0-E406 Sample Questions

The optimization team decided to test headline variations on a page. The Adobe Target Business Practitioner received snippets the styling properties.
How should this task be done in the Visual Experience Composer
A.Copy the values from the code snippets and paste them into the layout panel.
B.Copy and paste the code snippets into the CSS Editor.
C.Ask the development team to add the code to the CSS of the site.
Answer:A

The product team wants to determine whether a ‘viewed also viewed’’ or bought also bought’’ Recommendations logic would drive product views.
What is the correct way to test both Recommendations Criteria?
A.Create a new Recommendations activity, and in the Targeting page change the Control traffic allocation to 50%.
B.Create a new A/B test activity, and in the Targeting page select the two Criteria.
C.Create a new Recommendations activity, and in the Experiences page pop-up select the two Criteria.
Answer:A

A restaurant chain that Has been running a Recommendation activity to promote sides and add-ons decides to run the same activity on its native mobile app only.
Which experience composer should an Adobe Target Business Practitioner use to accomplish the task?
A.The visual Experience Composer
B.The Form-based Experience Composer
C.The SPA Visual Experience Composer
Answer:B

Which two options describe the purpose of any secondary success metric? (Choose two.)
A.Give additional understanding to interpret gains/losses of primary success metric.
B.These metrics are only used to measure time on site and primary metrics.
C.These metrics are only used to evaluate which audiences best respond to experiences.
D.Ensure that primary success metric gain is not at the cost of secondary metrics.
Answer:AC

When using the traffic estimator in an Multivariate test, which two things can be done if there is not sufficient traffic for the activity? (Choose two.)
A.Increase the number of combinations of offers and the number of locations.
B.Increase the duration of the test.
C.Reduce the number of combinations of offers and the number of locations.
D.Reduce the duration of the test.
Answer:B, C
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