Salesforce Certified Marketing Cloud Consultant Dumps

Are you ready to be a Salesforce Certified Marketing Cloud Consultant? To help you achieve this goal, Passcert provides the latest and valid Salesforce Certified Marketing Cloud Consultant Dumps for you to practice, you will find all real questions and answers are from our dumps, it will boost your confidence to pass your Salesforce Certified Marketing Cloud Consultant Certification exam.

The Salesforce Marketing Cloud Consultant is designed for consultants who have hands-on experience implementing Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. The candidate has proven experience with the administration and configuration of the Marketing Cloud Email application, as demonstrated through successful completion of the Salesforce Marketing Cloud Email Specialist exam. 

This credential is targeted toward the Marketing Cloud Consultant or Partner who has mastered the implementation of Marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers. The Salesforce Marketing Cloud Consultant is able to meet customer business requirements that are maintainable, scalable, and contribute to long-term customer success.

The Salesforce Certified Marketing Cloud Consultant exam has the following characteristics:

Content: 60 multiple-choice/multiple-select questions

Time allotted to complete the exam: 105 minutes

Passing score: 68%

Registration fee: USD 200, plus applicable taxes as required per local law

Retake fee: USD 100, plus applicable taxes as required per local law

Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. 

Prerequisite: Salesforce Certified Marketing Cloud Email Specialist credential

The Salesforce Marketing Cloud Consultant exam measures a candidate's knowledge and skills related to the following objectives.

Discovery: 15%

Conceptual Design: 12%

Marketing Cloud Connect: 6%

Account Configuration: 10%

Reporting: 5%

Data Design: 12%

Automation: 8%

Email Build: 7%

Contact Builder: 15%

Journey Builder: 10%

1.A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings. Data for the campaign will be in two data extensions: Customer and New Accounts. The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m. The New Accounts data is encrypted and will be placed on the FTP at 10:00 p.m.

Which automated workflow meets the customers’ requirements?

A. A scheduled automation that starts at 2:00 a.m. that executes Data Extract Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.

B. A triggered automation that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.

C. A scheduled automation that starts at 2:00 a.m. that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.

D. A scheduled automation that starts at 12:00 a.m. and executes a File Transfer Activity, Import Activity, Query Activities, Wait Activity, and Send Email Activity.

Answer: C

2.ABC Company wants to automate the sending of shipping notices and a customer survey.

- Shipping notices will be sent once a day.

- The shipping file will be placed on the FTP some time after 4:00 p.m.

- The shipping data will be sorted in the Shipping Notice data extension.

- A field in the data extension will contain the shipping date.

- The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer’s order ships.

Which workflow would most effectively enable ABC Company to do this?

A. Automation 1: Triggered Import File -> Filter -> Send Email -> Wait-> Filter -> Send Email

B. Automation 1: Scheduled to run daily at 7:00 PM Import File -> Filter -> Send Email -> Wait -> Filter -> Send Email

C. Automation 1: Scheduled to run daily at 7:00 PM Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email

D. Automation 1: Triggered Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email

Answer: A

3.During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:

- Customer data will be fully refreshed every night via Import Activity from the customer's data warehouse.

- Contact records will be augmented by relational data tables via Contact Builder.

- The customer data file will contain 5M records with 40+ attributes.

- One attribute will house HTML code, 1000 characters max, that will be used to populate Account access content areas in emails.

- A Customer ID will be used as the unique identifier for each contact.

Which statement differentiates the use of data extensions over lists?

A. Data extensions are necessary for Contact Builder.

B. Data extensions allow for add/update Import Activity.

C. Data extensions can store HTML code as an attribute.

D. Data extensions support Customer ID to be used as Subscriber Key.

Answer: A

4.A customer wants Sales Cloud users to create and send Marketing Cloud emails.

Which two recommendations should the consultant make? (Choose two.)

A. The consultant should enable deep linking in Marketing Cloud Connect configuration.

B. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.

C. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.

D. The consultant should enable the Create Email feature on the user Profile in the Sales Cloud.

Answer: AB

5.Why would a contact fail to enter a Journey Builder interaction? (Choose three.)

A. The interaction has an A/B/n split, and the contact does not meet the criteria.

B. The interaction allows re-entry only after exiting, and the contact already exists.

C. The contact falls below the High Water Mark.

D. The contact did not meet the entry criteria.

E. The entry event was not fired via Automation Studio.

Answer: BCD

6.A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email was sent to the marketing manager each morning that contains the previous days submissions as a CSV attachment. Assuming that the customer has the attachments feature enabled.

Which automation workflow will accomplish this?

A. Scheduled Automation: Data Extract > SQL Query > Transfer File > Send Email

B. Triggered Automation: SQL Query > Data Extract > Transfer File > Send Email

C. Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email

D. Triggered Automation: Data Extract > SQL Query > Transfer File > Send Email

Answer: C