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The Salesforce Marketing Cloud Developer program is designed for developers who have hands-on experience developing for Marketing Cloud. The audience has proven experience with the administration and configuration of the Marketing Cloud Email application, as demonstrated through successful completion of the Salesforce Certified Marketing Cloud Email Specialist exam. This credential is targeted toward the Marketing Cloud Developer who has experience developing dynamic, personalized marketing assets such as emails, landing pages, and forms leveraging HTML, CSS, and AMPscript. The Salesforce Certified Marketing Cloud Developer is also proficient in SQL and has experience in using Marketing Cloud APIs.

Read on for details about the Salesforce Marketing Cloud Developer exam.

Content: 60 multiple-choice/multiple-select questions, up to 5 unscored questions

Time allotted to complete the exam: 105 minutes

Passing score: 63%

Registration fee: USD 200, plus applicable taxes as required per local law

Retake fee: USD 100, plus applicable taxes as required per local law

Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.

Prerequisite: Salesforce Certified Marketing Cloud Email Specialist credential

The Salesforce Marketing Cloud Developer exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience developing for Marketing Cloud and associated tools and demonstrate the knowledge and expertise in each of the areas below.

Configure account Contact model in Marketing Cloud.

Given a scenario, differentiate the various types and uses of data extensions in Marketing Cloud.

Describe how Contact Records relate across channels.

Explain the Contact Delete process.

Given a scenario, demonstrate knowledge of AMPscript and SSJS language syntax and functions.

Implement standard development best practices using Marketing Cloud programming languages.

Describe how Marketing Cloud handles AMPscript processing.

Given a customer scenario, determine how to programmatically exclude a subscriber at email send time.

Given a scenario, describe API objects, methods, and routes.

Describe the OAuth authentication flow and how an access token is used in SOAP and REST headers.

Given a scenario, evaluate the significance of response handling.

Configure import activity using various file formats within Marketing Cloud.

Given a scenario, apply SQL to produce the desired results.

Given a scenario, explain the different ways to extract data from Marketing Cloud.

Describe SQL best practices for managing data in Marketing Cloud.

Given a scenario, apply best practices for send logs.

Given a scenario, describe how data is affected by the Contact delete process.

Identify different options to secure data in Marketing Cloud.

Describe security best practices in Marketing Cloud.